THE COMPETITIVE EDGE IN MARKETING COMMUNICATIONS
As an honours business grad with a specialist in Marketing from University of Toronto I have learned the theory behind effectively promoting and advertising products and services. As a young entrepreneur, I was able to increase my skills in marketing communications and as such I have come up with the RAVISINGH.CA STUDIO suite of tools that I use to promote my listings:
1. GRAPHIC DESIGN AND PRINT *
Perfected graphic design and affordable print rates give me the ability to produce top notch printed materials for my clients. These include but are not limited to, brochures, feature sheets, photo cards, flyers, CD-ROMs, Newspaper Ads, comp cards, posters, banners and pamphlets.
2. DIGITAL PHOTOGRAPHY *
A picture tells a thousand words. All of my listings are shot with the Nikon D40 DSLR professional grade camera. This will ensure that when houses are viewed through online and print media, only the absolute best images are used.
3. MOVIES TRAILERS *
The "new thing" in real estate listings are movie trailers. Forget the old rotating virtual tours that you get with other realtors, these are professionally editted movies complete with audio, captions and credits.
4. MAR-COM WRITING
As a trained writer for press and advertisements, the writing that I use for my listings are made up with ideal tone, length and focus. There are certain key phrases that work and don't work. For instance, did you know the term "motivated seller" keeps houses on the market for an average of 29 more days? It is important that you use the right language to promote a property.
5. WEB CAPABILITIES
The number one place that home buyers look first for properties is the internet. My extensive web marketing plan includes email distribution lists, mulitple website listings, blogspots, online communities and automated research initiatives.
These tools are an important part of the complete marketing plan that I put together for my listings. By including these as features available to my clients, I provide the means to get the job done!
*Graphic Design, Print, Digital Photography and Movie Trailer services are also available to other realtors who are looking to employ members of my professionally trained team.